Time to Care

In 2021 Sky announced ‘Time to Care’, an initiative to help tackle loneliness across the country. Past years have demonstrated the value of social interaction, especially with older people. As a result, Sky’s customer service group employees receive dedicated time to speak to older people each week.

“We’re taking action together to tackle loneliness by creating a million meaningful connections in the communities where we live and work. Every single month, our befrienders are having 3,000 conversations with our older customers.” – Sky.

Our corporate team gladly took on the challenge to help launch our Time to Care initiative – partnering with Missing Link Films and Director Laura Scrivano to create an emotive film that would inspire people to help tackle loneliness out and raise awareness.