Sky Cinema Christmas

We wanted to convey that well-known way in which watching movies on the big screen gives you all the feels.

This thinking led us to the story behind our TV spot, in which a family living in log cabin house in the snow take their sofa outside to watch one blockbuster movie after another, which appear as if by magic on a huge scale in the night sky above them.

The big reveal? Our protagonists are actually tiny model figurines living inside a snow globe that’s sitting in front of a real family’s TV. The Sky films are projected onto the glass walls of their globe, giving them an enormous Imax-style experience, and allowing them to be just as blown away by all the big blockbuster movies as the real family themselves.