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    Advertising & Motion

    The Greatest Show on Earth

    Shot by award-winning director Danny Kleinman and starring actor Idris Elba, as well as some of the world’s top sports stars, Sky Sports’ The Greatest Show on Earth campaign was developed by Sky Creative and partners to showcase Sky Sports’ industry-leading live sports coverage.

    “The idea of a circus enabled us to show the skills of our sports stars in a way that they’ve never been seen before. It’s been an amazing playground for creative craft.”

    Robin Garton, Group Executive Creative Director – Advertising

    The Greatest Show on Earth takes viewers through spectacular circus acts featuring the biggest stars of sport, including “The Amazing Haalando” scoring an acrobatic back flip penalty; Jon Rahm miraculously pulling a golf club from his mouth, like a sword swallower; Ben Stokes and Sophia Dunkley smashing flaming cricket balls out of the circus big top – and many more. These spectacles come together as a celebration of sport and the talent that drives it to be more exciting year after year. Make sure to watch to the very end to see Roy Keane as you’ve probably never seen him before…