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    Branding, Motion, Print, Digital, Out of Home

    Storm Ready Wifi

    Introducing Xfinity’s latest product launch, Storm-Ready WiFi, a savior for those dreaded power outages in the middle of unsaved games and season finale reveals. Those fearful moments will be a thing of the past now that Storm-Ready WiFi is here to keep you connected, streaming, gaming, and scrolling.

    We created the key visuals for SRW that captures the energy and feelings of looming danger, as well as definitive relief. This hero moment highlights an ominous storm approaching; however, our wifi signal effortlessly breaks through in a brilliant purple and magenta glow. The toolkit we developed makes sure that SRW stands out amongst the current landscape of wifi devices offerings. Our guide includes all branding and illustrates how to scale this visual identity from environments such as retail, print, OOH and display.