Sky Ultimate TV
Challenge
This was a huge meeting of worlds.
How do we make a big song and dance about the most iconic TV brands together in one place for the first time?
It was a big task with a lot to juggle. The challenge was expressing Ultimate TV in an exciting, show-stopping way.
Ambition
Something simple. Something electric. Something celebratory.
Ultimate TV meant iconic stories, and even more iconic characters.
This was a big moment, so it was about finding the biggest way to bring the worlds together in one unifying idea…
Process
We brought it all together like never before.
For our hero AV, iconic costumes from across the platforms came to life. Director Tajana Tokyo choreographed a huge dance that built towards a shared rhythm.
Set to Kylie Minogue’s Love at First Sight, the track brought everything together, turning multiple worlds into one celebratory moment.
Across social and digital, we kept that same drumbeat going wherever Ultimate TV showed up.
Outcome
One rhythm. Everywhere.
Across TV, digital and social, Ultimate TV made big moves, driving strong visibility and engagement.
And Kylie was back in the charts…
Now that’s something to dance about.
