Sky Gigafast+ Launch
Challenge
These were speeds like never before.
With the launch of Gigafast+ broadband, Sky had a big claim: the UK’s fastest broadband speeds from any major provider.
But speed alone is abstract.
How do we bring it to life?
Ambition
Something big is coming.
We wanted something eye-catching, something big, and something unmistakably felt across the UK.
The ambition wasn’t just to announce the UK’s fastest speeds, but to bring them right to your doorstep.
Process
We shot for the stars.
The Fastest Broadband Speeds Have Landed
From Any UK Major Provider.
For our hero AV directed by A-list director Tom Hooper, starring A-list actor Idris Elba, we shot a fast-paced cinematic chase. A tongue-in-cheek slice of action movie thrills that made Gigafast+ feel like something futuristic landing from outer space. Expanding from movie-style posters to behind-the-scenes teaser interviews for socials.
It was a bit of fun with some serious talent.
We then went local. Landmarks brought to life. Regionally specific speed claims. Because these speeds really were faster than the wind off the Clyde. That one’s for you Glasgow.
This scaled across OOH, transport, broadcast, door drops, digital and radio.
Outcome
We landed big.
Big speeds. Big launch. Brought right to your doorstep.
By combining local insight with A-list charisma and a bit of self-aware spectacle, we made the Gigafast+ campaign feel alive in every roll-out city.
