Home insurance. Not the most exciting of worlds, until Sky stepped in to shake the industry up. With the use of smart home devices on the rise, and one in four consumers using DIY home security, Sky spotted a real gap in the market. And so, Sky Protect was born. Our task? To introduce this pioneering new brand with a disruptive campaign.
…who says home insurance is boring? It’s time to live happily ever smarter.
To make sure we got as many eyes on the TV campaign as possible, we launched it during popular shows like Britain’s Got Talent and the final of I’m a Celebrity. We took over slots during relevant home and lifestyle shows. We also had a huge presence on AdSmart, in cinema, across all socials, digital and radio.
And that’s not all. Our brand team went above and beyond to help create an immersive pop-up experience in Westfield. There, visitors were able to play digital games, explore tech demos and even enjoy a captivating storytelling area.