Sky Glass Gen 2

With Gen 2, our challenge was to help people see Sky differently. Not just as the home of great content, but as the creator of a brilliantly designed television built to bring it to life.

To launch the next generation of Sky Glass, we needed a brand and campaign as ambitious as the product itself.

Whether it’s the hush before a crucial putt, the roar of a packed stadium or the chaos of a blockbuster car chase, Sky Glass brings every moment to life. Big and small.

In a category crowded with product specs, we saw an opportunity to focus on something more meaningful: the experience.

And not just by you, but Andrew Garfield too.

As part of the wider That Sky Feeling platform, we gave the Hollywood star the full Glass experience, putting him into the thick of it with the help of Director Vedran Rupic.

Unfurling into a signature wallpaper, it made Sky Glass instantly recognisable across every touch-point.

That line became a flexible platform, helping us bring Sky Glass’s biggest features to life in a way that felt simple, memorable, and unmistakably Sky.

With Sky Glass Air, we brought the Sky Glass experience to more people than ever before. Lighter, slimmer and more affordable, it opened up a whole new audience without losing the features that made Glass special.

A simple shift that brought together content, technology and design in one seamless experience.