The Lions

Challenge

How do you create a distinct visual identity for the Lions tour, rooted in the host nation’s culture?

The challenge wasn’t just to build something cohesive across campaign and broadcast, but to do it authentically and sensitively.

An identity that could connect everything, while respecting the culture it drew from.

Solution

We joined forces.

Working with First Nations artist Konstantina, the creative draws directly from indigenous art, using her distinctive brushwork and dot-work as the foundation of the system.

At the centre is a title sequence that follows a lion on a journey. Guided by a pelican, it travels along the sacred Garanga songline: from Lake Eyre to Sydney, finishing at Accor Stadium, where the final game is played.

This journey became the spine of the visual identity.

3 million viewers reached, and awards across
Sports Clio, D&AD, Kinsale, and Ciclope

Across broadcast and campaign, from titles and graphics to promos and digital, the work remained consistent, unified by one visual language rooted in culture.

Broadcast & Motion

The Masters

Challenge

How do you tee off after one of the biggest moments in Golf?

Following record-breaking audiences after Rory Mcllroy’s historic Masters victory, the challenge was to build on that momentum while bringing advertising and broadcast together through one distinctive visual language.

Solution

Its Masters Time.

Where the world fades and the extraordinary begins.

Instead of moving on, the campaign turned Rory’s win into an invitation, bringing people back to how it felt, and why it mattered.

We combined an emotional, cinematic hero film with elegant motion inspired by Augusta’s iconic azalea petals. A premium visual language that flowed seamlessly across advertising, social, and broadcast, bringing everything together under one distinctive identity.