Football never stands still, so neither should our creative. We used real-time automation to transform live Premier League data into personalised, club-specific assets across display and social. That means fans see relevant content faster, while teams spend less time updating creative and more time focusing on the moments that matter.

As digital advertising grew, we saw an opportunity to simplify the way we build creative. By reviewing existing campaigns and spotting common patterns across assets, we developed a scalable framework that reduces repetition, helps teams work faster, and makes it easier to deliver high-quality creative across multiple briefs.

Election night is fast, unpredictable and packed with data. Our challenge was to turn that complexity into a viewing experience that felt immediate and easy to follow. Through a combination of live graphics, immersive studio environments and real-time visual storytelling, we helped audiences navigate the story as it unfolded, minute by minute.