A Town Called Malice
Sun’s out, guns out.
We pulled out all the stops to drum up anticipation for A Town Called Malice, an exuberant 80s crime drama set on the Costa De Sol. From teaser to post-launch, we unpacked the story and introduced key characters.
Highlights of the £1.6m above-the-line campaign include light-up neon buses, in-app editorial support from Spotify, a collaboration with Ellesse & 80s Casual Classics and an 80s-themed media partnership with The Sun. A Sky UI takeover on launch day and even a Sky Sports tie-in were other notable features. And it paid off. Paid media content gained over 64.6m impressions and 17.5m video views.
Gangs of London
With Sky Atlantic’s Gangs of London back for a thrilling second series, it was time to spread the word. We created bespoke conceptual promos, clip-based assets, and OOH landing across the country.
And that wasn’t all. 56 large-scale projections lit up London landmarks on premiere night. We also adorned The Outernet, (the ‘world’s largest and most advanced LED screens’) on Oxford Street, with our striking imagery and conceptual motion trailer.
The Last of Us
To promote HBO’s hit post-apocalyptic series The Last of Us, our objective was to immerse people in the gritty world of the show. So we used the theme of light and dark that was central to HBO’s campaign assets. And the campaign kicked off with a pre-launch guerrilla stunt, covering existing Sky Broadband paper ads with graffiti bearing the show’s tagline, ‘When you’re lost in the darkness, look for the light’, and the distinctive Fireflies logo.
Similar creative was used in Atlantic idents and on the Sky UI. Alongside a nationwide OOH campaign using HBO key art, we developed a dynamic digital 48-sheet that changed throughout the day to show a torch beam revealing the tagline. We also created bespoke panels for digital escalators featuring the main characters, and key lines of dialogue from the show.
The Midwich Cuckoos
Sky Max’s sci-fi thriller The Midwich Cuckoos is so chilling that only an equally unnerving campaign would do. So, multiple teams in Sky Creative joined forces to come up with our creepiest ideas and pull off a truly masterful advertising campaign. The concept: sinister kids. Mysterious glitches revealed the little monsters as they took over promos for other shows, Spotify audios, TikTok ads and even London buses, which came with a stark warning: beware of the children.
