With their limitless imaginations, kids see the world differently. So when Sky’s on-demand service, Sky Kids, became an ad-free TV channel in need of its own identity, we created 12 unique idents. They’re designed to take us into the vivid world of a child’s mind through quirky visuals and sounds. So of course, a whoopee cushion made an appearance… and appropriate noise!
They work beautifully as part of a set but are also strong enough to stand alone. And with an appeal to both kids and their parents, it’s win-win.
With a line-up of exciting new shows to get stuck into, alongside a host of iconic classics, Sky Sci-Fi was big news. And our challenge at launch was to create an identity that would satisfy existing fans, while also appealing to a wider audience.
We pulled out all the stops, from learning Klingon to unveiling a playful AI character for the channel. All while upholding a premium look and feel. The result? A whopping 45% increase in viewing figures post rebrand.
Kick It Out
Racism, homophobia, misogyny and disablism. Kick It Out is a Sky partner and charity whose mission is to fight discrimination in sport. When they came to us for a revitalising brand revamp, we were tasked with transforming public perception of the charity and what they do. Our solution was to create clearer and simplified messaging that leant into the positive with a focus on togetherness. And part of this was to encourage discussion around discrimination, without referencing the word ‘hate’.
Together we can change it.
So the ‘it’ in the logo became the embodiment of everything Kick It Out stands against. This new language system was designed to be adaptable and work across all communications from the brand. Add that to a fresh, bold, and energetic creative overhaul, and Kick It Out’s transformation was complete.