Golf SOS 2021

While golf is undeniably a very different sport to F1, the creative team has managed to evoke the same feeling of ‘don’t miss it’ with a much slower pace. To achieve this the team focused on the tension before a shot is taken, which also required a well-crafted audio mix to build anticipation and focused heavily on a mixture of engaging music, commentary grabs and crowd noise for impact.

The campaign features a series of 20” brand ads, a series of trading ads showcasing the price point and a handful of disruptive radio adverts as well as a broad suite of print and through-the-line assets.