volume_up volume_off

We are Sky Creative

The biggest in-house creative agency in Europe.

And all that compelling, eye-catching, thought-provoking work you see with Sky’s logo on it. On your TV, mobile and laptop screens. On posters and billboards. In your email and in our shops. We made it.

Our work always has two things at its heart. A human insight and an idea that can live across media. We deliver creativity that connects.

Diverse, inclusive, and supportive, our award-winning team always brings their A-game.

Join the party. And you can too.

Sky Sports F1

With engines revving for the start of the Formula 1 season in March and the elite sport heading to Las Vegas for the first time this season, Sky Creative have released an ambitious new campaign based on a fantasy rollercoaster in the Nevada desert.

Sky Cinema Christmas

This Christmas, we wanted to convey that well-known way in which watching movies on the big screen gives you ALL the feels.

Sky Stream

‘There’s a new way to get Sky. And it’s never been easier.’

Gangs of London

Our Gangs of London Series 2 campaign is themed around the game of chess.

Esports Guild

In honour of Sky Broadband becoming the official lead partner of the UK based Esports Guild, we pushed the brand into a territory authentic to the Gaming community.

Sky Glass Italia

Our Sky Glass launch campaign in Italy features Italian superstar Laura Pausini.

Babylon Berlin

Sky Germany’s Babylon Berlin, which has record-breaking viewership records, is entering its 4th season.

In memory of Her Majesty

After the sad news of the death of Her Majesty, we launched a specially-developed brand identity for Sky News.

Women's Super League

Our campaign to promote the Women's Super League builds on the inspiration of the Euros and encourages fans to #WearTheName of their favourite WSL stars.

House of the Dragon

Our campaign for House of the Dragon, the much-anticipated prequel to Game of Thrones, is our first shared European-wide campaign for Entertainment, seeing hundreds of assets exploding across the UK, Ireland, Italy, Germany, Austria and Switzerland.

Value You Can Believe In

Our 'Value You Can Believe In' campaign addresses the cost-of-living crisis - showcasing the amazing value Sky offers to it’s customers across TV, Broadband & Mobile products.

WOW Start of Season

Our WOW team's football start of season campaign heroes the relevant players from local teams across the 10 biggest cities in Germany.

Disruptive DMs

Sky's Disruptive Direct Mails that land on doorsteps are the masterpieces of our Through The Line team, and are not only responsible for gaining new customers, but for winning back previous ones.

Paramount+

When Paramount+, home to some of the world’s biggest blockbuster movies and TV shows, became available to all Sky Cinema customers at no extra cost, it was only fitting that we launch one of our biggest media deliveries yet across our European Hub.

Masterbrand Value

Our new Masterbrand creative wrapper uses a playful 'Value Ribbon', an exclusive voice over from Thomas Turgoose and a distinctive track from Lizzo to showcase the brilliant value of Sky's offers.

Start of Season

We kicked off Football Start of Season with a fully integrated campaign designed to get hearts racing and remind fans that football is ‘only live once’.

The Hundred

The Hundred is back for a second year with a TTL campaign aiming to engage women and under 35s.

Sky Sci-Fi

Sy Fy becomes Sky Sci-Fi in our latest of Sky's channel rebrands.

Kick It Out

There’s more to Sky Creative than just the compelling work you see with Sky's logo on it. We launched a revitalising rebrand of anti-discrimination in sports charity, Kick It Out.

The Lazarus Project

The release of new Sky action drama series, The Lazarus Project, saw the launch of a 360 campaign across OOH, TVC, Bvod, Social and much more.

The Baby

Off the back of its very own 'little' Monster campaign comes comedy horror series, The Baby.

RE WRITE THE RULES

Re Write the Rules focuses on Irish Sports fans recounting their favourite nail-biting moments from sport.

Sky x Netflix

Our partner campaign with our friends at Netflix highlights the coming together of two powerhouses as the ultimate solution to all of your content frustrations.

WOW

Germany's streaming platform becomes WOW.

Midwich Cuckoos

Behind sci-fi thriller Midwich Cuckoos on Sky Max is a masterful advertising campaign spanning the work of multiple Sky Creative teams.

NOW Franchise Collection

In a campaign to promote NOW's Franchise Collection, the team combined all-time classic franchises, The Matrix and Jurassic Films, in an ingenious and nostalgic throwback.

BLOCCO 181

Our Italy team brought to life their first ever 3D OOH right in the heart of Milan’s buzzing nightlife.

Pride

To kick off Pride month at Sky Creative, we put together a montage of NOW shows that proudly represent our LGBTQ+ community.

This England

The trailer for Michael Winterbottom's drama series, This England, brings the concept of 'behind closed doors' neatly to life with the imagery of one of the world's most famous doors - No.10 Downing Street.

GANGS OF LONDON

Spotlighting our hero Elliot and showcasing those trademark brutal fight scenes that Gangs of London followers know and love, the new series trailer leans into the themes of power, rivalry and control that permeate the series.

May Range Campaign

Our May Range campaign showcases Sky's biggest shows of the moment and features the voice of indie-rock sensation, Tom Grennan.

Content Showcase

Around the beginning of each year we announce some of our biggest upcoming shows at Sky with a number of first look trailers. It falls on the brilliantly creative Promotions team at Sky Creative to put them all together and we're very proud of the results.

The Collector

The latest stories in the hugely successfully Collector campaign have been added.

Landscapers

Is the latest Olivia Colman and David Thewlis Sky Original crime drama with a twist.

Promax UK Awards

Every year we enter our best broadcast promo work into Promax UK Awards, where we compete against other leaders in the industry. This is why every win is a testament to the brilliancy and talent of our people. Here are some of our Promax UK Awards 2021 gold winners.

Brassic 3

Sky Cinema

Time to Care

In 2021 Sky announced 'Time to Care', an initiative to help tackle loneliness across the country. Past years have demonstrated the value of social interaction, especially with older people. As a result, Sky's customer service group employees receive dedicated time to speak to older people each week.

La Famiglia

The Daily Climate Show

We delivered a brand new programme identity, comprehensive graphics package and state-of-the-art virtual studio for Sky News’ new daily climate change programme.

Golf SOS 2021

While golf is undeniably a very different sport to F1, the creative team has managed to evoke the same feeling of ‘don’t miss it’ with a much slower pace.

NOW TV Rebrand

NOW TV comes of age with super premium rebrand.

F1 2021

The 2021 season is about to begin!

Black Experience for Xfinity

Black Experience was a channel born out of the reaction to the Black Lives Matter movement in 2020. It’s intention; to be a staging post, a call to action to celebrate black content, a channel to be a representation of black voices. - Alex Haley, Creative Director, Brand

Sky Nature

BREAKING NEWS: ‘Seahorse’ the third and final, luscious ident for Sky Nature goes live!

Festive Football

‘Snowballs’ by Sky Creative Agency; bringing some Premier League Christmas cheer to screens across the UK and ROI.

US General Election

The US Election campaign was a big deal not only for Sky News, but for the whole world.

Premier League Titles

As massive fans of football ourselves we always want Sky Sports coverage to look incredible.

Factual Channels

Not one, not two, but three (well, actually four) new award-winning channel brands created during lockdown.

#IAmSport

How Sky Creative Agency created a standalone promo that became a cross-pandemic brand strategy.

Code 404

New Sky Original, new campaign from Sky Creative Agency.

Gangs of London

Breath taking creative work for a breath taking, critically acclaimed Sky Original.

Virus Pandemic

Sky Creative Agency’s News Design team explains how it set about designing the news in a pandemic.

Britannia Season 2

Bold key art imagery, humorous motion and a promo cut to an awesome soundtrack, this is Britannia season 2.

Brexit General Election

Award-winning.